Find out more about our products

Learn all about our dry dog food here. From ingredients to processes to the things you'll read on the side of the pack, you'll find the explanations and answers. And if you can't find the answer to a topic you're look for, ask us a question.


How have you improved the NEW Bakers Dry recipe? +

  • Our recipes are now rich in beef/chicken/turkey (depending on the named variety*)
  • We have added more veggies, including carrot
  • The recipe now includes a minimum of 4% maize

*variety refers to Beef, Chicken & Turkey, pending on the SKU. Eg: Adult Chicken & Veggies contains a min. 14% rehydrated chicken

Was there something wrong with it before? +

No. Bakers has always been and continues to be 100% complete & nutritionally balanced. However, consumers told us that they wanted to see more named variety (e.g: rehydrated beef or chicken) & more variety of veggies & whole grains in our recipes. We’ve listened & that’s why we have improved our recipes to meet their expectations. Our consumers want to feel reassured that BAKERS® offers them all of the goodness their dogs need, with the same great taste their dog knows & loves.

Why have you added maize & how will this benefit my dog? Will it cause any problems in my dog? +

The recipe now contains a minimum of 4% maize. We use a variety of whole grains in our recipes because they provide an important source of quick and slow release energy, protein, and other nutrients including B vitamins. Wholegrains also contain fibre to help support your dog’s healthy digestive system.

Have you removed something & replaced with maize or is there now just more cereal than before? +

Our total whole grains % is very similar to the previous recipe. For example, in our Adult Chicken & Veg we previously used 54% whole grains and now we use 55%. This means maize has replaced some of the other whole grains.

Why have you added carrot? How much have you added? What is the benefit of this? +

We have added a small amount of dried carrot (0.3%) because our Beef/Chicken/Turkey & Vegs recipes contain a variety of multi-coloured kibbles. We add carrot & peas & therefore have orange and green coloured kibbles.

Why have you added more vegetables? How are they added? +

We have added more veggies because our consumers know veggies are good for them & their dogs! Dogs are omnivores, so we look to add a variety of ingredients into their diets, so that they have all the nutrients they need to be happy & healthy. This includes vegetables. We use popular, tasty favourites, like peas & carrots, which are mixed in with the rest of our ingredients before they are made into kibbles.

Why have you increased to 14% beef? +

We have increased the % of beef in our recipe because consumers want to see a higher % of the named variety.

Is the protein content higher? If not, why have you kept it the same? +

The protein content is the same as our previous recipes (e.g. for our Adult range, this is 21%). Protein comes from a wide variety of ingredients; from animal sources, plants & grains, so even though we have increased the amount of a specific ingredient that we use (e.g. rehydrated beef/chicken), we are still using the same total meat and animal derivatives in the recipe. The protein levels in our recipes are above the advised FEDIAF minimum nutritional guidelines; 18% for Adults (BAKERS has 21%) and 21% for growth/puppy (BAKERS has 25%).

Why is cereal the #1 ingredient? +

We use whole grain cereals in our dog food because they help us provide your dog with many of the nutrients that are essential to their health; including carbohydrates. With all the adventures your dog looks forward to during the day, it's important that they have a readily useable source of both slow-and quick-release energy. That's where carbohydrates come in! Carbohydrates are used for energy, leaving the carefully chosen sources of fat and protein in BAKERS® for other uses - such as maintaining a healthy skin, coat and immune system.

 
The carbohydrates in some cereals also contain fibre that helps support your dog's digestive health (just like it does in humans). Cereals help us bind everything in BAKERS® dog food together, so your dog can enjoy the delicious texture he loves in every single kibble.

Will I need to transition my dog slowly onto the new diet? +

The changes we have made are not significant enough that you would need to transition your dog slowly over to the new recipe. However, you do know your dog best and whether he has a sensitive tummy, so if you are concerned then there is no harm in transitioning him over slowly.

Will the change in recipe cause any problems or health concerns in my dog? +

No – all our recipes are developed by Technical Pet experts & Vets and tested for digestibility and nutritional levels. Unless your dog has an underlying health issue, our recipes should not cause any problems or health concerns on their own.

Have the feeding recommendations changed? +

No – the feeding guide and recommendations are the same as they were previously.

Has the kibble size changed? +

No – the kibble sizes are the same as they were previously.

Have you increased the prices as you’ve changed the formula? +

No – overall we have slightly decreased the prices of our products* and we have done this because we have changed our pack sizes to make the shopping experience easier for our consumers. We had many different pack sizes at lots of different price points previously, so we have simplified our range to make it easier to shop.

Why have you changed the packaging? +

Our consumers told us that our previous range was difficult to shop & that they couldn’t tell the difference between our Adult, Small Dog, Weight Control & Meaty Meals ranges. So we improved our packaging design so it is much easier to shop our range of products with lots of nice big visuals (& less small text) so that our consumers can read it easily when they’re shopping.

Is the new packaging recyclable? +

All of our boxes have the Mobius loop symbol which means they are recyclable. However you do need to check with you local Council, as sometimes they have their own rules about what they will and will not recycle.

Our team of packaging experts are working on ways to improve the recyclability of our bags for the future.

Why don’t you list individual ingredients? +

We label our recipes in accordance with the category labelling legislation set out by the Labelling Regulations.  The categories names are laid down by law.  The law defines the categories under which we are required to label our ingredients (e.g. meat & animal derivatives, derivatives of vegetable origin). We choose to use category labelling vs. individual ingredient labelling for BAKERS as it allows us flexibility if there are fluctuations in ingredient availability due to seasonal change (e.g. we can use more turkey at Christmas when there is more availability) and also means that we use more nutritional parts of the animal which otherwise would be wasted  (for example).

Can dogs digest cereals/wholegrains in dog food? +

The short answer is 'yes'!
Dogs can digest both cereals and grain, despite the common misconception that they can't. Because dogs are omnivores they are capable of digesting carbohydrates well - in fact, they use the same enzyme as humans to do so. 

 

What are meat & animal derivatives in dog food? +

'Meat and animal derivatives' is the legal term given to the category of animal-based ingredients used in BAKERS® and many other dog foods. 


These animals have been inspected under close veterinary supervision, and they are categorised as fit for human consumption. The difference is that the human food industry often doesn't need these ingredients. For example, our food might contain 'unfashionable' ingredients such as tripe, heart, and liver, which are brilliant sources of protein and amino acids for your dog.  As well as this, using these ingredients means that less goes to waste. These raw materials are from many of the same animals that we eat, such as chicken, beef, and lamb. Naturally, all our ingredients comply with strict EU laws that are in place to ensure your dog's safety and their health.  

Calling these ingredients 'meat and animal derivatives' on our packs also helps up cope with seasonal variations in supply. For example, when we adjust the exact ingredients according to demand, we might use more chicken than beef when the price of beef rises. It's another way to help keep our prices consistent, so you always know what price to expect.

What does it mean when you say rehydrated meat & animal derivatives? +

It means the amount of meat & animal derivatives when it has its original moisture level added back in. It’s the opposite of dehydrated or dried where the amount is measured with the removal of moisture.

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What are the derivatives of vegetable origin? +

This is the legal term required for pet food labelling. These are vegetable products such as rice starch, wheat bran, legumes, oil seeds and pea fibre. These are an excellent source of protein, vitamins, minerals and fibre.

Ingredients such as wheat middlings and wheat bran. They are ingredients that are the by-product of a process, for example, wheat middings and bran are the by-product of the wheat milling process that is not flour. By-products are not waste nor a bad thing. Wheat middlings are simply the middle part of the process of flour production between the harvested grain and the final wheat flour.

Why do your Adult SKU’s contain a prebiotic? +

Our Adult products contain a prebiotic called chicory. We add a prebiotic because it can increase the number of ‘good bugs’ in the gut and reduce the number of bad bugs, by acting as a food source for the good bacteria.

What is Propylene Glycol and why do we still use it? +

Propylene Glycol works as a humectant (helps bind water in food) and is commonly and safely used in many dry dog foods. It is also an ingredient in many human foods such as frozen desserts, salad dressings and cake mix. In BAKERS®, Propylene Glycol plays an important role by creating a barrier around our tender* meaty chunks so they stay ‘squidgy’ and also stops moisture going onto the dry kibbles, preventing them from going mouldy. Propylene Glycol should not be confused with Ethylene Glycol which can be commonly found in anti-freeze and is highly toxic and poisonous to dogs. These two compounds have different molecular structures and properties and have a significantly different impact on human and animal health. Propylene Glycol has been legally permitted for use in dog food by EU regulations. *Softness varies with time.

Why do you add sugar (glycerol)? +

Glycerol works as a humectant that binds water in food, and this enhances the food’s stability and maintains texture. In BAKERS®, Glycerol plays an important role by creating a barrier around our tender* meaty chunks so they stay ‘squidgy’ and also stops moisture going onto dry kibbles, preventing them from going mouldy. Before we used Glycerol we used sugar to do the same job. However we do not want added sugar in BAKERS dry dog food, apart from what is naturally occurring, so we now use Glycerol. *Softness varies with time.

What are the protein extracts in Bakers? +

Soya bean meal

What oils/fats are used in the recipes? +

Pork fat, Poultry fat or Beef fat. These are used as sensory additives and provide flavour.

No Added Artificial Colours, Flavours & Preservatives

Does BAKERS Complete still have no added artificial colours, flavours & preservatives? +

Yes

Why have the artificial colours been removed from BAKERS® dog food? +

We have only ever used safe colours in BAKERS® dog food. We changed our recipe in response to the fact that many people are now reducing the number of artificial colours in their own diets. We listened to our shoppers and decided to remove the artificial colours from BAKERS® as well!

These artificial colours have been replaced by colours that occur in nature; these are taken from plant, animal, and mineral sources.

What are you replacing the artificial colours with? What are the non-artificial colours made from? +

We are replacing the artificial colours with colours that naturally occur in nature and are derived from sources such as plants and minerals. Through appropriate technical processing (such as heating or extraction), these colours can then be used in food applications on an industrial scale. 

E141 (Chlorophyllin Copper Complex), for example, is a colour derived from the pigment in nature that gives plants and algae their green colour.

E120 (Cochineal/Carminic Acid Carmines), for example, is a colour derived from the female cochineal insect and its uses include alcoholic beverages and processed meat products.

E160b (Annatto/Bixin/Norbixin) is a pigment derived from the seeds of the achiote tree and is used to impart a yellow or orange colour to food.

Artificial colours are ones that don’t occur in nature and are made synthetically.

 

Are they made from natural ingredients? +

The non-artificial colours we use are colours that naturally occur in nature and are derived from sources such as plants and minerals. Through appropriate technical processing (such as heating or extraction), these colours can then be used in food applications on an industrial scale.

E141 (Chlorophyllin Copper Complex), for example, is a colour derived from the pigment in nature that gives plants and algae their green colour.

How do you know the non-artificial colours are safe? +

All the ingredients used in pet food are strictly regulated, including any colours. We are pet lovers first and foremost so the safety and health of pets is our number one priority.  We would never use an ingredient that we don’t believe is safe.  The non-artificial colours we use are also commonly found in human food.

Dogs can’t see colours, so you should take them out completely +

In the same way that a variety of colours on our plates appeals to us, pet owners want the food for their pets to look equally appetising. It’s important to us that we delight dogs and owners together.  Although dogs aren’t able to distinguish colour in the same way we do, we know that when choosing a dog food, most dog owners want their choice to look enticing.  

In the production process, pet food can lose colour and we use non-artificial colours to maintain an attractive and consistent appearance.  By taking inspiration from the colours of vegetables, meat and cereals, we help dog owners to recognise and understand that their dog food is complete and balanced.

How can you say that you don’t include artificial colours when your colours have E numbers and don’t come from natural sources? +

We have replaced the artificial colours with colours that naturally occur in nature and are derived from plant or mineral sources, for example. Through appropriate technical processing (such as heating or extraction), these colours can then be used in food applications on an industrial scale.

The non-artificial colours we use have E numbers simply as a legal way of identifying and classifying them.  E numbers cover a broad range of substances including food colourants, preservatives, antioxidants, emulsifiers, stabilisers, thickeners and gelling agents, for example. Many components of natural foods have E numbers such as vitamin C which is called E300, vitamin D (E 671), lactic acid (E270) and Citric acid which is called E330, where the number is a synonym for the chemical component.

The ‘E’ stands for Europe. These additives have undergone rigorous safety tests and are permitted for use in the EU.

E141 (Chlorophyllin Copper Complex), for example, is a colour derived from the pigment in nature that gives plants and algae their green colour.

What does Rich in Beef actually mean? How much meat is actually in the product? +

It means that we add a min. 14% of rehydrated beef in all of our beef variants.

What does 100% complete & balanced mean? +

A complete and balanced food must provide all the nourishment your dog needs to keep healthy and happy throughout his life. That’s why BAKERS® contains the required concentrations of over 30 essential nutrients, in a form that your dog is able to absorb and use. The food must be tasty too and this ensures your dog eats enough every day to get the necessary levels of nutrients – carbohydrates, protein, fats, vitamins and minerals.

Do you plan to take out any E numbers? +

E numbers cover a broad range of substances including food colourants, preservatives, antioxidants, emulsifiers, stabilisers, thickeners and gelling agents, for example. Many components of natural foods have E numbers such as vitamin C which is called E300, vitamin D (E 671), lactic acid (E270) and Citric acid which is called E330, where the number is a synonym for the chemical component.
The ‘E’ stands for Europe and means that they have undergone rigorous safety tests and have been permitted for use in the EU.

E141 (Chlorophyllin Copper Complex), for example, is a colour derived from the pigment in nature that gives plants and algae their green colour.

We are constantly looking to improve our recipes and in the future it is possible that we may review the ingredients we use to optimise our products for pets and their owners.

Is there any link between health issues and E numbers? +

No. E actually stands for Europe and is simply a legal way of classifying an additive & needs to undergo vigorous European safety tests.

Why are there additives in BAKERS® dog food, and what do they do? +

The additives used in BAKERS® dog food are an important part of our recipes. All the additives we use are rigorously reviewed and regulated in line with strict EU laws. All of these additives have undergone safety tests, and  are given their 'E' number. ('E' stands for 'Europe'.) In fact, you can find all of the additives we use in human food, too.

We use three types of additives in our dog food: nutritional additives, functional (technological) additives, and sensory additives. 

Nutritional additives include amino acids, trace elements, and vitamins, and they are all an important part of making sure your dog's food is nutritionally complete and balanced. Functional additives are preservatives and antioxidants; they help maintain the delicious flavour of your dog's food, as well as keeping your dog's food safe over time. Sensory additives ensure that our dog food appears consistent, and that it always looks as appetising as it tastes.

Do the additives in BAKERS® cause behavioural issues in dogs? +

We recognise that stories in the media have linked additives in dog food such as BAKERS® to behavioural issues in dogs, but this link is a misconception. We love dogs - many of us at BAKERS® have our own! - and our aim is to make great food that helps keep dogs happy and healthy.

The idea that commercial pet food is one of the main causes of dog behavioural issues is a common misconception. It is often assumed that a dog's diet is the trigger for behavioural problems, but it's very rarely the case that food will cause this. Reasons for a dog's behavioural problems can include their environment and the dog's experiences both now and earlier in life. Ultimately, every dog is different, and every behavioural problem is unique. If your dog is experiencing behavioural problems, we recommend you seek a vet's advice as it could be a sign of changes in your dog's health.

The additives in BAKERS® are strictly regulated, and they are all carefully reviewed in line with EU law. Our experts have not found any peer-reviewed evidence to suggest that there is a link between additives in pet food and behavioural problems in dogs.

What are the functional Vs nutritional benefits of additives? +

It’s important to know that following the same principle as human food, all additives added to pet food, are safe, permitted and regulated by EU legislation.

Nutritional additives are ingredients dogs and cats need in their diet. They are key to support many vital functions in the body. These includes vitamins and amino acids, but can also include trace elements such as ferrous sulphate monohydrate (which delivers iron).

Functional (or technological) additives are antioxidants, preservatives and stabilisers – compounds that help maintain the food and its flavour, while keeping it safe over time.

Analytical Constituents

What is 'crude ash' in dog food? +

Crude ash' (otherwise known as 'crude ash content') describes the amount of minerals in your dog's food. We never add ash to BAKERS®. The amount of 'crude ash' is stated because it's a requirement of animal feed legislation.

If you were to incinerate BAKERS® dog food, all the major nutrients such as fats, carbohydrates and proteins would burn away. Only minerals would be left (such as calcium, phosphorus, and magnesium) - this is the 'crude ash' content. These minerals are already present in your dog's food and support their health by helping to balance bodily fluids, support strong bones and teeth, and support the breaking down of food into energy. It's all part of making our recipe complete and balanced for every dog to enjoy.

Why aren’t all of the ingredients UK sourced? +

We work with our suppliers globally to ensure that our supply chains are transparent, from the source to the finished product. It also means we can identify and address key issues along the way, including human rights, environmental protection, animal welfare, safety and health, and business integrity.

Wherever possible we strive to source ingredients locally and more than 80% of the ingredients used in Bakers are sourced in the UK.

We try to source as many of our ingredients from the UK as possible, however sometimes it can be hard to find them in the UK (eg: if not in season), so we need to get some of our ingredients from elsewhere. All our ingredients go through the same rigorous Quality Assurance testing no matter which country they are from.

Is BAKERS 100% made in the UK? +

Our BAKERS Dry food is made at our Sudbury factory in Suffolk, UK. Our BAKERS Wet food pouches are made at our Wisbech factory in Cambridgeshire, UK.

However if we need to get stock from elsewhere (eg: too much demand or supply issues), we will get one of our European factories to help us out.

 If you have any questions about BAKERS®or any other aspect of pet nutrition, please contact our PetCare Team on 0800 212 161 Monday to Friday 8am to 6pm. Our dedicated team of vet nurses, pet care professionals and customer service experts will be happy to help. Alternatively you can click here to contact us online.

Removing artificial colours is one of the Purina commitments: What are the Purina commitments? +

As a company of pet lovers we believe in going above and beyond just making great products for your pet, so we set up the Purina Commitments for Purina in Society. Removing artificial colours is just one of the commitments. We have 10! These 10 commitments bring to life our core belief that when people and pets bond, life becomes richer – for pets, the people who love them and the communities in which they live. These commitments are rooted in research and evidence of actions that make a meaningful difference. They are about the way we do business by helping pet owners make informed choices, by delivering optimal nutrition, and by minimising our impact on the planet and its resources Our commitments are ambitious but we are 100% dedicated to working hard to ensure we deliver on every one. Click here to find out more about all of our commitments, and to read our progress report.

https://www.purina.co.uk/pins/our-commitments



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